FASH 2714 - Omni-Channel Retailing

Fashion Merchandising
This course will delve into how retailers operate in an omni-channel retail environment. The focus will be on how retailers create a “one message to the consumer” seamless shopping experience through the use of various channels, including various types of e-commerce. Students will explore how retailers who use two or more methods of communicating to the customer are succeeding in a fast-changing retail industry.
credit(s): 3
Prerequisite(s): FASH 1210