Oct 14, 2019  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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MRKT 2714 - Integrated Marketing Communications

Marketing, Management & Finance
Students will learn how to plan, develop and execute integrated marketing communications programs across the traditional marketing mix using the tools of advertising, direct marketing, sales promotion, public relations, special events marketing, online advertising, and personal selling.
credit(s): 3
Prerequisite(s): MRKT 1550, MRKT 2710



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