Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 2725 - Entertainment Marketing

Marketing, Management & Finance
Previous Course Number: NEW

This course will provide students with a framework for understanding the dynamics of several major sectors within the entertainment industry. The objective of this course is to give students an understanding of the marketing issues faced by entertainment companies, highlighting the experiential nature of the products and the fast pace of change within the industry.
credit(s): 3



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