MRKT 2715 - Applied Marketing Research

Marketing, Management & Finance
Previous Course Number: MRKT 230

This core marketing course introduces students to data-driven decision making and explores how qualitative and quantitative information is used to develop and evaluate marketing strategies. In conjunction with MRKT 2710 Consumer Behavior, this course explores market and consumer research through applied projects focused on understanding the decisions underlying basic marketing activities such as segmentation, positioning, promotion, and pricing, among others. Students taking this course in conjunction with MRKT 2710 will take the theoretical and managerial issues raised in that course and learn how to use research to better understand and employ those concepts.
credit(s): 3
Prerequisite(s): MRKT 1550