FASH 1210H - Honors Retailing

Fashion Merchandising
Previous Course Number: MNGT 102H

Honors retailing introduces students to the challenges those responsible for running a retail organization face and the management principles used for making accurate decisions in order to satisfy customer needs. The course will focus on the various, ever-changing channels in the retail environment - including brick and mortar, e-commerce, and multi-channel retailing - on a domestic and global scale. The text will be supplemented with relevant current events and case studies that stimulate critical-thinking skills and add to the development of a highly interactive classroom environment. This course highlights examples of high-tech, global, growth companies that play a vital economic role in society. The course approaches the field of retailing as not just apparel-driven. It also involves the consumer packaged goods industry (e.g. Procter & Gamble), food (e.g. Campbell’s), banking (e.g. J.P. Morgan Chase), and insurance (e.g. Allstate). Retailing is presented as an exciting, challenging and rewarding career.
credit(s): 3
Prerequisite(s): Enrollment in the Fashion Scholars Program or by permission of the Department Chair