Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 2717 - Services Marketing

Marketing, Management & Finance
Previous Course Number: MRKT 315

Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. This course is designed to help students recognize the unique opportunities and challenges involved in marketing and managing services.
credit(s): 3
Prerequisite(s): MRKT 1550



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