VMER 231 - Visual Technology II

Using basic skills developed in Visual Technology I, students will focus on store design (architectural elements), fixture-building, advanced visual merchandising components, production of store merchandising directives, and the production of a paper catalog for mailing. The “delivery” of the final project will be made as a business presentation to a panel of faculty advisors, as if making a presentation to the executive team of a retail company.

3 credits

Prerequisite: Visual Technology I