MRKT 322 - International Advertising and Media Communications

This course studies the disciplines of advertising and media communications, which have become powerful and influential forces around the world. Culture in local countries will be explored to determine the impact of advertising, sales promotion, marketing, public relations, sponsorships, Internet communication, and forms of corporate communication such as “green marketing.” The changing role of consumers and their increased power of choice and product selection, which shifts control in the global marketing system, will also be studied.

3 credits

Prerequisites: Marketing, Integrated Marketing Communication