VMER 230 - Store Design

This course applies contemporary display techniques, equipment, and materials to the design of product presentations. The product presentations must demonstrate an understanding of marketing to a target customer. Additional topics include use of environment, lighting, professional fixtures, and forms. Specialized field trips, lecture, and studio.
3 credits
Prerequisite: VMER 100-Introduction to Visual Merchandising, VMER 120-Display Graphics, VMER 153-Technical Drawing and Design