FASH 208 - Cross-cultural Analysis

Encompassing travel abroad, research and on-line instruction, this unique course introduces students to the history and culture of Europe, and examines Europe’s position in today’s global fashion industry. Beginning in the fall semester with reading, writing and research of specific European countries and cities, the course culminates in a 10 day visit to major cultural sites, fashion houses, wholesalers, and forecasters. Assignments include pre-trip blackboard assignments, a trip journal, a written paper comparing at least 2 of the fashion field trips. Students will develop a firsthand understanding of global consumer behavior from a cross-cultural perspective in this 10-day travel abroad experience. Through on-site visits to world-renowned retailers and manufacturers, issues in market segmentation, research and analysis, and marketing strategies will be addressed. Additionally, an understanding of the European consumer is gained by visiting local retail stores, museums, and exhibits. Cities visited in the past include London, Milan, Paris, Barcelona, Madrid, Brussels, Munich, Rome, and Florence.
3 credits
Prerequisite: FASH 105-Fashion Fundamentals, Sophmore, Junior or Senior standing, 3.0 GPA or higher, Application Required