LIM College History
Eight decades ago, Maxwell F. Marcuse, an authority and pioneer in the fields of education and fashion, was asked by leading retailers to create an educational institution for the business of fashion and merchandising. In 1939 Mr. Marcuse founded the Laboratory Institute of Merchandising (LIM) which would eventually become LIM College in 2009.
Mr. Marcuse brought a wealth of experience and knowledge to establishing LIM College. In addition to holding several advertising positions with prominent retailers such as R.H. Macy’s, Mr. Marcuse lectured on retail advertising, sales promotion, and fashion merchandising. He was also the author of several books on retailing. Mr. Marcuse’s background was instrumental in incorporating hands-on training and practical work experience as the foundation of LIM College’s mission.
Maxwell F. Marcuse’s son, Adrian G. Marcuse, joined LIM College in 1962 and assumed the presidency 10 years later. In his 40 years at the College, he kept alive the vision created by his father and successfully took it from an institution that granted certificates for a one-year program to a Middle States-accredited, four-year college that granted baccalaureate degrees.
Elizabeth S. Marcuse became President of LIM College in 2002, after coming onboard as Vice President and Chief Operating Officer the previous year. Representing the third generation of dedicated Marcuse family leadership, President Marcuse spent nearly two decades building a successful career in fashion retailing and apparel manufacturing prior to joining LIM.
President Marcuse has led LIM College through a period of incredible strategic growth in enrollment, physical presence, and academic mission. Most notably, she has overseen LIM’s ascension to become a master’s degree-granting institution, while at the same time ensuring that admissions are more selective and the student body is both geographically and ethnically diverse.
Today, the College is moving forward into an exciting time of increased global awareness with a renewed commitment to excellence as it remains true to its original mission to educate and prepare students for successful careers in the fashion and related industries.
The LIM College Campus
LIM College is situated on East 45th and East 53rd Streets, and on Fifth Avenue - just steps from some of the world’s most famous companies and retail stores. Facilities include a comprehensive 5,000-square-foot library, several Mac and PC computer labs, learning centers and studios, a photography studio, a bookstore, and a cafe. Student housing is located on Manhattan’s Upper East Side, at the 1760 Third Avenue Residence Hall.
The following link will take you to a .pdf version of the campus map.